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Savory Snacks: Mars Inc.’s acquisition of Kellanova | 339

Brief

Mars Inc., known for its chocolate products like Mars bars and M&Ms, is making a major move into the savory snack market. With a $35.9 billion deal to acquire Kellanova, Mars is positioning itself to compete with industry giants like PepsiCo. This acquisition could reshape the savory snack landscape and help Mars diversify beyond its traditional chocolate-based portfolio.

Overview

Skip Montreux and Dez Morgan discuss Mars Inc.’s acquisition of Kellanova, a major player in the global savory snack market.  Formerly part of Kellogg’s, Kellanova produces well-known brands like Pringles and Rice Krispie Treats. Skip and Dez explore why Mars, typically focused on chocolate, is investing heavily in snacks like crisps and pretzels. They also look at how the rise in cocoa prices has pushed Mars to diversify its portfolio and enter the savory snack market. 

Insights 

Skip and Dez provide valuable insights into Mars Inc.’s strategic move into the savory snack market. Key points include:

  • Mars Inc. is acquiring Kellanova for $35.9 billion, giving it a major stake in the global snack food industry.
  • Kellanova is a new snack food company, formerly a division of Kellogg’s, featuring brands like Pringles.
  • Rising cocoa prices are driving Mars to diversify into savory snacks, which are less affected by cocoa market fluctuations.

In summary 

D2B 329 breaks down Mars Inc.’s acquisition of Kellanova and how it signifies a significant shift in Mars’ business strategy. Skip and Dez explain how this move will position Mars  to become a major competitor to PepsiCo in the global snack market. 

Take action

Stay informed on Mars Inc.’s acquisition and how it impacts the snack food industry. Join the D2B community to continue the conversation on the growing competition in the global savory snack market and explore how this deal could shift consumer choices worldwide.

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