Scarcity Marketing | 378

Brief

Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well?

Overview

In this episode of Down to Business English, Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable.

Insights

Skip and Dez’s conversation will help you better understand business marketing strategies and improve your business English vocabulary. In this episode, you will learn:

What scarcity marketing is and how it works.
Why companies limit the availability of their products.
What ‘loss aversion’, ‘social proof’, and ‘winner’s privilege’ mean in marketing.
How Pop Mart created global demand for their Labubu collectible toys.

In summary

D2B 378 takes a deep dive into scarcity marketing — a strategy that uses psychology and limited availability to drive consumer demand. From video game consoles to fashion accessories, you’ll see how scarcity sells.

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Scarcity Marketing | 378

Brief

Overview

Insights

In summary

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