Kit Kat Business English

Unwrapping Kit Kat | 280

Kit Kat, a chocolate bar that has transcended borders and cultures, offers an intriguing lesson in business English. From its humble beginnings in a 17th-century pie shop to its current status as a global brand, the Kit Kat story is a fascinating case study in international business strategies and language.

In this episode of Down to Business English, hosts Skip Montreux and Samantha Vega take you on a journey through the complex and fascinating world of Kit Kat. They discuss its origins, its dual manufacturing by Hershey’s and Nestlé, and how it became a global phenomenon.

Whether you’re a chocolate lover or just keen on improving your business English, this episode is a treasure trove of lessons. From branding and intellectual property to international business strategies, Kit Kat’s story offers a wealth of knowledge for anyone looking to excel in the business world.

Join Skip and Samantha and learn the answers to these questions:

What is the history behind this chocolate bar that is beloved world wide?
Why are flavored Kit Kats only available in some regions of the world and not others?
And what is the story behind Kit Kat’s famous slogan?

They also explain and give examples of these useful business words and phrases:

To take someone’s word for something (idiom)
To fit a mold / mould (idiom)
To renege (verb)

Wunderman Thompson’s ‘Have a Break. Have a Kit Kat’ campaign.

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