In part two of a four-part interview, Skip Montreux interviews Gregory Kostiuk, the President and Founder of StratEx Sales. In this part of the interview, Greg talks about analyzing your competition, the importance of SWOT analysis, and formulating a Unique Value Proposition.
1. Why is it important to know your competition?
2. How do you confirm that your SWOT analysis is correct?
3. What is the formula of a Unique Value Proposition (UVP)?
Listen in to learn the answers to these questions and more.